World Rugby and NBC Sports Group have announced details of an unprecedented seven-year partnership for exclusive rights to present the world’s biggest international rugby events, including Rugby World Cup and Women’s Rugby World Cup.
The deal, the biggest of its kind for rugby rights in the USA, will cement NBC’s status as the destination for rugby in a nation where record participation and fan growth has anchored rugby as one of the hottest properties in the US sports market.
The exclusive rights feature the world’s most prestigious 15s and sevens events, including Rugby World Cup 2019 and 2023, Women’s Rugby World Cup 2017 and 2021, Rugby World Cup Sevens 2018 (in San Francisco) and 2022 and the annual World Rugby U20 Championship from 2017-23.
Coast to coast programming, coupled with NBC’s award-winning multi-platform approach, will ensure an unprecedented platform for rugby to reach and engage more sports fans in a nation where the total fan-base has grown to more than 40 million, driven by rugby sevens’ highly-successful debut at the Rio 2016 Olympic Games, another event presented by NBC across multiple platforms in the USA.
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ABOUT NBC SPORTS GROUP
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital, which includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of the NBC Sports Regional Networks, Rotoworld, the NBC Sports Talk franchise, multiple apps, and two transactional sports businesses, GolfNow and SportsEngine. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA TOUR, The R&A, PGA of America, Churchill Downs, Premier League, Tour de France, French Open, Formula One, IndyCar and many more.