USA Rugby and Wear Your Roots team up to inspire and support grassroots rugby
- USA Rugby and Wear Your Roots look to support community rugby through new collection of apparel.
- A portion of all sales will support USA Rugby development programs, coast to coast.
- Fans are encouraged to share their rugby story through #WearYourRoots for the chance to win free apparel and have their story shared on USA Rugby social media.
At one point in each rugby life, the game is introduced to us in a special way. Whether that be through a school, local club, friend or family member – the roots of rugby run deep throughout the United States. In an effort to inspire and support those grassroots foundations, USA Rugby and Wear Your Roots are excited to announce an all new collection of apparel available now. Through each item purchased, a portion of revenue will be donated directly to USA Rugby development programs.
In addition to supporting the bedrock of the sport, USA Rugby is looking to share individual stories on how current players, coaches, referees and administrators first found the game through the hashtag #WearYourRoots.
Fans are encouraged to share their own photos and stories on where their rugby roots lie, while including #WearYourRoots for a chance to win free WYR gear. USA Rugby will also share some inspiring stories that come through the hashtag.
“Plain and simple, this is exciting,” said USA Rugby Chief Development Officer, Chris Reed, “A nationwide campaign and additional support system for the growth of the game is something to easily get behind. The idea of celebrating where rugby stems from in each of us is inspiring.”
As part of the campaign, several Men’s and Women’s Eagles were asked to share their rugby roots. From high schools to national championship winning clubs, each player gave recognition to the programs and people who helped them reach the top and compete on behalf of their country.
Men’s Seven and Wear Your Roots ambassador, Martin Iosefo, shared his beginnings and the significance of the apparel, “I think it’s important for everyone to represent your roots because it’s who you really are, it’s authentic.”
“My roots are from all over the place, I was born in Hawaii but mostly raised in Samoa. That’s where my roots are from and I carry that very close to my heart.”
“Wear Your Roots is so excited to work with USA Rugby on this campaign,” said WYR Owner, Brandon Slocum, “As a company, we are always looking for ways to give back and when the opportunity to help develop the game we love came up, we simply could not say no.
“We would like to thank all the people who have helped us get to the point where we were able to partner with such a great organization.”
Fans and supporters can visit www.wearyourroots.com now to view and purchase the apparel.
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