LAFAYETTE, Colo. – Key partnerships between USA Rugby and the global marketplace continue to grow as UL (Underwriters Laboratories) becomes a Global Partner to Rugby World Cup Sevens 2018 and a premier partner to USA Rugby. Under the agreement arranged by USA Rugby’s commercial arm, Rugby International Marketing, UL becomes an official sponsor of the USA Eagles and will be represented on the back of the Men’s and Women’s National Team kits.
“Establishing themselves as a trusted institution for more than a century, we are excited to align with a universal organization like UL,” said USA Rugby CEO Dan Payne. “USA Rugby is thrilled to bring these brands together.”
As a global company with more than 120 years of expertise, UL works with customers and stakeholders to help them navigate market complexity. UL brings clarity and empowers trust to support the responsible design, production, marketing and purchase of the goods, solutions, and innovations of today and tomorrow. UL connects people to safer, more secure, more sustainable products, services, experiences and environments – enabling smarter choices and better lives.
“It will be an incredible honor to see the UL logo displayed on the backs of the kits of so many dedicated and talented athletes,” says UL President and CEO, Keith Williams. “As a global organization that prides itself on performance and excellence, this is a great opportunity for us to show our support for such an outstanding athletic organization that promotes Men’s and Women’s sports worldwide.”
UL will be presented on the back of the kits worn by the Men’s and Women’s National Teams, both Sevens and Fifteens squads, during a multitude of worldwide matches and events, including the HSBC Sevens Series. Through the partnership, UL will also be provided IP rights, hospitality at USA Rugby events, exclusive content and branding, along with player access and media inventory.
Also signing on as Global Partner to Rugby World Cup Sevens 2018, UL will similarly receive IP rights, hospitality during the tournament, exclusive content and branding, player access and media inventory. Rugby World Cup Sevens 2018 kicks off 20 July – 22 July at iconic AT&T Park in San Francisco, California. The tournament will be the first Rugby World Cup held in the US, presenting a first ever world-class experience to American rugby fans. For more tickets please visit www.rwcsevens.com.
UL fosters safe living and working conditions for people everywhere through the application of science to solve safety, security and sustainability challenges. The UL Mark engenders trust enabling the safe adoption of innovative new products and technologies. Everyone at UL shares a passion to make the world a safer place. We test, inspect, audit, certify, validate, verify, advise and train and we support these efforts with software solutions for safety and sustainability. To learn more about us, visit UL.com.
About USA Rugby
Established in 1975, USA Rugby is the governing body for the sport of rugby in America and a Full Sport Member of the United States Olympic Committee. Currently headquartered in Lafayette, Colorado, USA Rugby is charged with developing the game on all levels and has more than 120,000 active members, with more than 40,000 playing collegiate rugby and 35,000 playing senior club rugby. USA Rugby oversees four national teams, multiple collegiate and high school All-American sides, and an emerging Olympic development pathway for elite athletes. It also hosts more than 30 national playoff and championship events each year as a service to its members. In October 2009, the International Olympic Committee announced Rugby Sevens (the seven-a-side version of the game) would appear in the 2016 Olympic Games to be held in Rio de Janeiro, in which both the men and women qualified. Visit www.usa.rugby for more information.
About Rugby International Marketing
Established in 2015, Rugby International Marketing (RIM) is the for-profit commercial arm of USA Rugby, tasked with monetizing the federation’s commercial rights and developing new revenue streams to fund the growth of the game in America. RIM is majority-owned by USA Rugby, but structured to attract inward investment from strategic partners. The mission of Rugby International Marketing is to provide attractive financial returns to USA Rugby and its minority shareholders by utilizing third party capital in an entrepreneurially driven, for-profit company that leverages the commercial opportunities available to USA Rugby. Read more on RIM.
About Rugby World Cup Sevens 2018
World Rugby granted USA Rugby hosting rights of the largest international sevens tournament in 2015. USA Rugby is leading the planning and delivery of this international tournament in San Francisco working in partnership with World Rugby, local partners and officials. The Rugby World Cup Sevens 2018 Championship will be played in the iconic AT&T Park, featuring the best 24 men’s and 16 women’s teams from around the world. For more information, visit www.rwcsevens.com.